Serendipity Online Marketing



Serendipity - Online Marketing Experts

Serendipity Online Marketing Ltd (SOM) is based near Hereford in the lovely village of Eaton Bishop. The operation is run from a small rural office. Not operating from a city centre offers many advantages, notably reduced costs, which means we can do more for less – something that our customers really appreciate.

What we do

Our team

Running the entire operation is a chap called Graham Baylis, a real ‘old timer’ in the Internet world, having first got involved way back in 1994 when he set up one of the first Intranets in the UK for AT&T in Redditch. He then branched into Internet Marketing in 1999 when he started helping businesses run their Pay Per Click campaigns. Organic Search Optimisation followed a couple of years later. Since then he has steered SOM through all the changes in the online market place, ensuring that it continually evolves, adding new products and tweaking procedures as needed.

Why use SOM?

No doubt the burning question is ‘why should I use SOM, especially when there are so many other SEO companies to choose from’?

It’s a very good question, so let us help you with the answer.

The first thing that anyone wants is to be able to trust their supplier, knowing they will always act in your best interests and that they will never take any chances with your site’s online reputation. This is really important, not only because no one wants to annoy Google by breaking its rules, but also because no business wants to upset its customers. SOM are, therefore, very careful when adding copy or creating links to your site.

The next question must be ‘ So just how much experience do you have in this field and can you show me some positive results’?

On the matter of experience, we have been working in the field of SEO and Search Marketing for 20 years, gaining an immense amount of knowledge during that time. We have seen all the changes that Google has made over the years, and more importantly what that means for our customers.  As to showing that it pays to use SOM to boost a business, we can point to many successes in our case studies.

Another question that every business wants an answer to is ‘Just how much will this cost me?’ 

This is a difficult question to answer as every business and market place is different. What we can tell you is that our customers spend from as little as £200 a month up to £3000 a month. It all depends on what work is needed, and there is a lot that can be done, ranging from just making sure that a site can be ‘understood’ by Google to ensuring that the message a business wants to put across to its customers is heard far and wide.

It must be said that there is a lot of work needed to make a website really fly, but like any journey, the first step is the vital one. Please do let SOM help you with this first step, we know we can help. In fact we reckon that we are the best SEO company in Hereford, and we’d love to prove it to you…

More About the SOM setup

In the main office you will find three machines, each one dedicated to a different area of works, all being carefully protected by firewalls and fed via uninterruptible stabilised power supplies.

In the event of power failure we have generators to keep our systems running and if the phone lines go down there’s our mobile phones and mobile broadband dongles waiting to take over the load.

Data backups are also well catered for, copies of all documents being saved as and when they are produced with weekly off site back ups in case of a major disaster.

So as you can see, for a small operation, SOM really does have it all covered.

You can trust SOM with your Online Marketing

If you are based in Herefordshire, Worcestershire or the West Midlands and want a local SEM supplier, then please do consider Serendipity, we know we can help your business. 

Our support network

Dealing with SOM doesn’t just give you access to SEO experts. We work closely with a wide range of specialists whose expertise in different fields can be trusted to support our clients through their online journey. We can introduce these people  and can help you perfect your website.


Copywriting is a skill and SEO Copywriting is even more demanding. You not only have to satisfy the reader (which is the most important) but also Google. Their tastes are similar, but not the same, and this must take this into account when creating those all important words...

UX & Web Design

Serendipity does not build websites at all, that is an entirely different area of expertise.

That is why we leave this to the experts, working with them to create the perfect website, one that will catch your customers and then convert them.

Video & Media

Videos are becoming vital - visitors these days almost expect to see them on websites.

They are marvellous at putting a message across and as importantly, engaging the visitor and keeping them on your site. They also help with SEO in various ways.


Web Development is all about the back end of a website and is a lot different to Web Design.

This is not something that we do, leaving this to a different set of experts, but we do work with them to create that perfect website that catches and converts.

Get in touch

Serendipity are very different from the average SEO agency. Let us show you just how much we can help your business become an online success.