Serendipity Online Marketing

AIM for more sales from your website

So, you have a website but are not getting any sales or enquiries? 

Don’t worry, this is a very common problem, over 90% of sites don’t get any visitors at all.

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One Simple Fact – One Huge Effect

The simple fact is that the pages on the site are not listed on Google, or at least not listed high enough when compared to the pages in the 17 billion sites now online.

Want to know what causes pages to be ‘unliked’ by Google?
Again it’s simple, the pages and the domain they ‘sit in’ are simply not aligned to Google’s requirements.

If you want more traffic you must ensure that Google understands what your site is all about, how it can help people solve their problems, or why they should buy your product or service.

This means using the right words in the right places, that the contents are professionally written, whilst also making sure that Google Trusts the domain – which means back links.

Heard enough and want to talk?

Our AIM process can help you maximise the sales from your website. Call today to discuss further.


Align with Google


Instigate traffic


Maximise sales

This is the A of SOM’s AIM Process – Where your site is checked for any Alignment Issues.

Then it’s time to Instigate the changes needed, that is the I in AIM.

This part of the process normally starts with Keyword Research – where all the terms people search for are ascertained – these then being assigned to the pages on the site – their future job being to win the rankings necessary to bring in those sales.

The changes will include altering the Meta Titles and Descriptions, the Header tags, as well as the words on the pages. Sometimes these will need to be much longer, perhaps over 1,000 words.

Videos may be needed as well as more images (with appropriate ALT text – a description of the image) plus some all-important internal links.

Once all the changes have been made the site is ready to ‘do battle’ and we can start to Maximise the business that your site can win.

That’s the M in AIM.

This is part can take some time, a large part of this process being concerned with the building of backlinks to the site (links from other sites form a large portion of the Trust that Google is looking for), as well as adding more copy to enhance the sites ‘online reputation’.

Being Found By People Who Have Never Heard of you – that is the prize here.

That is why the whole AIM process is worth the time, money and effort, given time it will deliver more traffic and sales for your business.

For more information and how we can help your business contact us today.

Our SEO Services

Local SEO

Need to be found by potential customers in your area? This is just what Local SEO is all about. Let us boost your local presence and give you access to your local market place.


Google’s Adwords is a really good method of obtaining near instantaneous traffic to your website. But your campaigns need to be set up carefully and constantly monitored.


Both Google Analytics and Google Search Console offer a wealth of information. The issue is that the data is very complex and hard to understand. Let us decipher yours and extract all the critical information you need to make your website successful.


Everyone wants a first page rank on Google. The words on your pages count for only about 50% of the ‘marks’ you need. Another major way to influence Google is by having lots of links to your site. But it has to be done the right way.

SEO Content Optimisation

Google’s stated aim is to provide the very best content for any given search term. If you want your site to be selected for a top rank, you must give Google what it needs. And that means using the right words in the right places.

Keyword & Competitor Research

The keywords used by potential customers when searching on Google, form the basis of any SEO project. When you combine this with data on how your competitors are driving traffic to their sites, you have the perfect foundations for a successful campaign.

Graham was one of the first people I know who worked in SEO and all things internet marketing. Not much he doesn't know about this field!

Stephen Goodridge

All Right Now Ltd

What a great guy. Graham really knows his stuff when it comes to SEO! He gave me an in-depth insight to my website and what needs to be improved. Thank you!

Gary Copeland


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Serendipity are very different from the average SEO agency. Let us show you just how much we can help your business become an online success.