Serendipity Online Marketing

Google make changes to results in the USA – Is it bad news?

Just picked up this story from the lads and lasses that check out what people are Tweeting about and it makes interesting, but perhaps disquieting news. The article that sparked the Tweets appeared in the Guardian on the 11th Jan and cover the way that Google has altered the results (some say ‘warped’) by incorporating (and giving favour too) data from its  Google+ network.

These changes have only been made in the USA so far and only work when the user is logged in, but it has annoyed many as it may have the effect of making existing Google+ users more likely to use it as they will be more in control of the data they see (this being based to some degree on their own circle of friends and interests as per their Google+ profile and history).

Twitters lead lawyer, Alex Machgillivray was quoted as saying is was a “bad day for teh internet”, which shows how worried / annoyed some people are getting…

Google however have not been silent on the matter either,  Amit Singhai of Google, introduced the changes, saying “We’re transforming Google into a search engine that understands not only content, but also people and relationships.” He also pointed out that there is a “toggle” that will let people see the results with and without ‘Google+ personalisation’.

No doubt the war of words will continue, with perhaps legal action in the USA as the fact that the anti trust laws may be being broken here has been mentioned.

As ever it will need to be kept an eye on as it may well start making getting rankings even more difficult and make the statement ‘Not everyone sees the same results when they type in a keyword phrase’ even truer….

Click the link for the full story on Google+ data used in their SERPs listings.

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