Serendipity Online Marketing

How Google Rates Pages as Spam

As my readers will know, SOM’s website has a ‘When, Why, What is and How’ section, all the pages being designed to inform about SEO, SEM and Social Media Marketing.

My last item was about ‘How Google Rates Pages’ and in that I promised to cover the area of how Google rates pages as Spam. Well it’s done now and can be found here: – https://www.serendipity-online-marketing.co.uk/How-Google-Rates-Pages-as-Spam.asp.

In it I cover the point that Google use humans to check that their ranking algorithms are working correctly  (this being needed as in some cases some clever Search Engine Optimisation may well push the ‘wrong’ sites to the top of the listings, when in reality they do not deserve that sort of position).

The purpose of this item is to let you know that besides checking how good / relevant a page is to a given search phrase, Google also gets its operatives to check for Spam.

The process is carried out on all checked pages, and takes the form of a ‘tag’ (not a rating), one of three tags being assigned.

Not Spam: The page does not use ‘deceptive’ web design techniques.

Possible Spam: The page may be using ‘deceptive’ web design techniques.

Spam: The page IS using ‘deceptive’ web design techniques, these being described in the “Webspam Guidelines”.

In all cases if a page is rated as Possible Spam or Spam, comments have to be made by the human checker. In these instances no doubt, a Google engineer will check later and decide on the page’s fate.

The Webspam Guidelines

So what ‘techniques’ are deemed to be ‘deceptive’?

The methods mentioned include…

Hidden text
Cloaking
Javascript redirects
Keyword-stuffed URLs
Framed pages and
Computer generated gibberish.

For the full story and an interesting question that you should be asking yourself, please see the article on our website.

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