Anyone not living under a rock will have noticed the rise of Pinterest, a site that in reality allows you to find images you like and collect them (re pin them) to your own collection. It also allows you to sub divide your pictures into different groups (boards), which makes things all much easier use.
Of course the Online Marketers have spotted this as a means to get traffic, and the word is out that Google etc take the number of times images from a site are ‘pinned’ when deciding who to rank for what, this being in essence another ‘Social Signal’.
Traffic for sites is generated as if anyone clicks on an image, whether it be in its original location or a repinned one, it takes the user to the site it was originally copied from. This means that if you sell courses on digital photography and use a good photograph to ‘catch’ users then you have a very high chance of getting a click through to your site, this perhaps resulting in a sale.
The Pinterest site of course relies on the ‘tagging’ of images by people, when they are pinned (or re-pinned) to a board. These tags are used in two ways, the first being to inform the viewer what the image is about, where it was taken etc.
There is however another way that these tags could be used, this being all to do with capturing the searches that are made by users on the system, in much the same way as try to do in Google. Thus in the above example of digital photography courses, using such words like ‘basic photo editing tips’ :-
This photo was used in
the image itself linking to:-
Where the full story is laid out and where sales can be made.
It goes to say then, that using the right descriptions could make all the difference to a image being found and re-pinned or not. This is important, as it is this ‘finding and re-pinning’ that generate the click throughs’ (and those ‘social signal points’) that will result in traffic and sales.
In the distant past of SEO on the web, it was a common trick to use strings of words like ‘sex, sex, sex’ to get traffic (although I cannot see this being very relevant for most sites) so I was wondering, purely for research of course, what would happen if you searched for the term ‘nudes’, this being a image site an all.
It was therefore quite a surprise to me to find a whole host of images come up for this ‘tag’, many of them nothing to do with this term at all, there being pictures of nail varnish and shoes.
Ok most of the images were in skin tones but in my view they should have used the tags like ‘skin toned shoes’ or ‘nude toned nail varnish’ and not just ‘nudes’ as this in my view is just trying to capture the sort of searches that were being sought all those years ago.
I’m sure it won’t last and that the tagging of images will improve as time goes by, at least I hope so for all concerned.