Serendipity Online Marketing

Some things to consider before building your website

Most businesses have a website these days and having a prominent online presence is important or even vital for many of them. There are basically two ways of getting a website, build one yourself or hire a professional to do it for you. Whichever way you choose to go, you must ensure that your website looks and feels professional and is easy to use. The easy to use bit is where a lot of businesses fall down, I don’t know how many times I’ve tried to purchase something and not been able to find the basket or to get to the checkout, so I have (like many others will do), abandoned the whole exercise and purchased my goods elsewhere.

Don’t be tempted to overfill your pages, keep it all short and sweet with just enough relevant information to keep visitors interested enough to make a purchase. Make the basket and checkout buttons very visible and always be clear with your shipping fees. There is nothing worse for a potential customer than getting through checkout and discovering that the shipping fees are too expensive. Don’t have hidden charges, be upfront with all your fees so that what the customer sees is what the customer pays.

Be careful with colours and designs, keep things fairly plain and simple. Make your text easy to read, don’t try to be clever with colours, we all see things differently and what looks great to one person might give someone else a migraine. As with most stylish and elegant things, less is more so take some time to carefully consider and design your website so that you give your business the best possible chance of being a success.

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