The whole purpose of internet marketing is to generate traffic and turn visitors into customers. You need to target the traffic that comes to your website so that you increase the chances of conversion. There are some things you can do to help achieve this.
Your website must be designed to suit your business style and give visitors what they are expecting to see. If they don’t see or can’t find what they are looking for, they will leave. It is important that you understand your own market so that you know what your visitors are likely to want and you will be able to give them that. Make it easy for them to navigate your site so that they can find what they are looking for. Make sure that links to other pages are clearly marked and that your basket and checkout are easy to find, there is nothing worse for a visitor than selecting goods and not being able to find the checkout. It is surprising how many times this loses a sale.
Do not treat visitors like idiots, try to connect with them and make them feel welcome on your website. If you can make them feel that your website has been built just for them, they are more likely to remain and complete the purchase. Make your content interesting so that you look as if you know what you are talking about without being a know-it-all. Use language that is easy to understand but without talking down to people. Be inspiring and fresh so that you stand out from the crowd.
Use tracking software so that you can see what visitors are doing when they arrive on your site. Where do they go? How long do they stay on each page for? Where are they coming from? These are questions that you need to know the answers to so that you can tailor your marketing strategy and get the most value for your budget.