Serendipity Online Marketing

Are you making use of the free Google tools for your SEO?

Did you know that there numerous free tools that Google offer that you can use to improve your SEO? These tools are easy to use and can make a huge difference in helping you to increase traffic to your site and keep it on the right side of Panda and Penguin. There are tools that help you find keywords, analyze traffic, test your pages and to spot trends. By making use of some or all of these free tools, you have the opportunity to really boost your site and increase traffic, which of course can lead to more business. In the end, most website owners want more business and making use of the tools available to help you do that, particularly when they are free, is an opportunity not to be missed. So, here are some of the tools and how to use them.

Here is a list of free Google tools for your website’s SEO campaign. There are keyword and trend tools, website optimization tools, tools to increase your backlinks, and more. All of these tools are free.

Google Analytics


Google Analytics.Google Analytics.


Google Analytics lets you measure sales and conversions, and gives you access to your visitors’ behavior. Understand which parts of your website are performing well, measure the success of your social media programs, and create better-targeted ads. Price: Free for users with less than 5 million page views a month.

Google Webmaster Tools


Google Webmaster Tools.Google Webmaster Tools.


Google Webmaster Tools show you how Google crawls and indexes your site. Learn about any problems Google is having indexing your site’s URLs. Identify the top search queries that drive traffic to your site, as well as any links to your site. Share information, such as how often your important pages change, to improve your site’s visibility. Price: Free.

Google Insights for Search


Google Insights for Search.Google Insights for Search.


Google Insights for Search lets you compare search volume patterns across specific regions, categories, and time frames for any search term or phrase. Track search terms, and find potential customers based on their search volume. Price: Free. Click here for more

Further reading

How to use Google Webmaster tools to maximize your SEO

14 Google tools you didn’t know existed


Interested in expert help with your SEO?