Serendipity Online Marketing

More on the latest Google Animal – Hummingbird

As the other post here mentions, yet another update is hitting the Google world.Not had time to evaluate it fully yet, but one good thing that may be set to come from this is the fact that it may release the stranglehold the big brands have on the ‘keyword market’ place creating a more level playing field for smaller players.

“One beneficial result of Hummingbird should be that it creates a more even and fairer playing field for ‘the long tail’ of website publishers. Search keywords are dominated by large companies and brands who can afford to win the search word bidding war created by Google. Semantic search results are less predictable, and should enable small and niche website providers to gain a higher page ranking when a precise and complex search phrase is used.”

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