Serendipity Online Marketing

SEO for the modern site

Over the last few years there have been a number of changes regarding SEO which has left many wondering what they can still do or even if it is still worth the effort. After all, get it wrong and your site gets penalised by Google which means being dropped from the rankings and obviously this is very bad news for any business website. Many site owners don’t have the time to spend keeping up with every nuance of SEO as they are busy running their businesses. However, being aware of what can be done without fear of Google penalties is worth investing a little bit of time on. The tried and tested good old SEO techniques are still worth doing, for instance, doing comprehensive keyword research and implementing it in both the site content and the marketing strategy will ensure relevancy and assist in attracting the right audience to the site. Modern SEO methods include making use of social media and optimizing for mobile. The internet will continue to expand and evolve and website owners need to be aware of this so that they can adapt and evolve with it.

The only certainty in the SEO world — or, really, the digital marketing world — is change. And over the past two years, we have seen a whole lot of it. Both Google Panda & Penguin have severely disrupted what works for search marketers, leaving many rather confused about what they should be doing to attract more organic traffic. And not only that; it has left many unsure which best practices may now actually actively harm their organic search strategy.

As a response to this confusion, we decided to reach out to five of the top SEO minds in Europe to ask if they could share their expertise and secrets on what a successful SEO strategy needs to incorporate today. The result was not just one ebook filled with great information, but five whole ebooks full of SEO nuggets that cover important topics like keyword research, optimizing your site post-Panda, attracting links in the new Penguin world, and recovering from a Google penalty.

This blog post will cover some of the most critical tips from the ebooks so you get some low-hanging fruit taken care of right way for your SEO strategy, and also get a taste of what’s on offer when downloading the full free bundle.

1) Segment Your Keyword Research Into 4 Steps, From Richard Baxter (@richardbaxter) at

The SEO world loves to talk about link building. In fact, it’s easy to forget there is anything more to SEO. But keyword research is one of the most important parts of a successful SEO strategy. It’s the foundation upon which everything is built. In his ebook on keyword research, Richard describes a great approach that contains 4 different stages.


For example, in the “keyword gathering” stage your goal is to build a complete list of keyword ideas for your website. You can gather keywords from competitive tools like SearchMetrics, aHrefs, HubSpot’s Keywords and Competitive Intelligence, and use other keyword tools like Ubersuggest and HubSpot’s Keyword Tool. Another great tip for gathering keyword information is to use Google Insights for their related searches. It lets you look at both “top searches” and “related terms” for individual keywords. All of this information can be added to your keyword list. Click here to continue

Further information

What is SEO now that everything is (not provided)?

Using black hat SEO techniques in a white hat way

Interested in expert help with your SEO?