Serendipity Online Marketing

What’s new in SEO then?

Keeping up with all the changes in SEO and getting it to work for you can be all consuming. Making sure that you keep your site fresh and interesting is only one part to the many facets of SEO but it is an important one. When a website is left without fresh content and is not updated, it not only becomes uninteresting to visitors but also to the search engine spiders and that is not good because it means that the site will slip down the rankings which of course means fewer hits. As well as freshening up the content, there are other things you can do to enhance it and keep it optimized. Keeping up to date with all the latest innovations and how to avoid the pitfalls in SEO is important as this will enable you to make the best of your site and keep you on the right side of the search engines. And, keeping on the right side of the search engines is vital as some of the high profile sites that have been penalised by Google’s Panda and Penguin algorithms can attest.

The rules of search engine optimization are always changing, and old techniques quickly become outdated with the development of new search technologies. This is a point that Google has been driving home lately with its Panda and Penguin algorithm updates (most recently, Penguin 2.0). These algorithm changes are aimed at weeding out spammy, irrelevant websites while shining a spotlight on websites that actually offer value to their visitors.

The frequent sharing of content across social media has also changed the rules of SEO. Likes, retweets, and shares are natural, human indicators of quality for search engines to go on. Without a doubt, high quality content and social media are the driving forces of SEO in 2013.

Increased Mobile Usage

Mobile internet usage has increased significantly in the past five years, and experts expect this trend to continue in the years to come. A survey conducted by Accenture found that the majority of internet users used a mobile device to connect in 2012, and a good number of those users do so regularly.

Mobile internet users use their devices to perform a variety of tasks, including banking, accessing social media, doing product research, and shopping online. Take advantage of this new flood of mobile traffic by optimizing your website for mobile users. A few ways to do this include:

  • Using responsive design to design your website
  • Creating mobile apps to appeal to consumers
  • Optimize your email communications for mobile use

The New Rules of Linking

Gone are the days of link farms and link trading to improve search rankings. The quality of the backlink now matters more than the quantity, which means that backlinks from respected websites will do your website the most good.

However, this doesn’t mean that you need links from sites like USA Today or The New York Times to succeed. Links from smaller, yet more relevant websites are also good for SEO.  Guest blogging for established websites is a great way to accomplish this. Click here to continue

Further information

Matt Cutts on what’s needed for SEO success in 2013 & beyond

Social media optimization (SMO) is the new SEO

Interested in expert help with your SEO?