Serendipity Online Marketing

Making your business blog interesting for both humans and spiders

We all know that blogging is important to increasing a business’s online profile however, for many business owners, what to put in the actual content can be difficult. A business blog is not like a personal blog, it is not the place to express yourself, it is a place to give your followers an insight into your niche or products. It is important to write your blog for human readers rather than for the search engine spiders so that the visitor is rewarded with interesting and well written articles. You can optimize these articles and integrate keywords and key phrases within the body of the text so that the spiders are interested in your blog as well. Usually, the point of a business blog is to draw traffic to the main site which will help to increase business. So, here is some advice on how to try and achieve this.

One of the biggest myths about blogging is that it’s simply a way to express yourself or communicate your thoughts to the world. While there are certainly many people who blog for this reason, in the business world, blogs serve a more strategic purpose and can be incredibly powerful tools for attracting visitors to your website.

Why is website visitor traffic important?

With more than 2.2 billion people online, the internet has truly revolutionized the way that companies do business. Gone are the days of flipping through the yellow pages. Now, when we need something – whether that something is a product or a service – we go online and search. In fact, Google has analyzed the vast amount of data from online searches to determine that the average consumer looks at 10 pieces of online information before they make a purchase and buyers get about 70% of the way through their research process before they are willing to have contact with a sales person.

As a business, your website is like your home base in the online world. It is the only place where you have complete control over how your brand is portrayed (in the marketing world, we call this “owned media”). With all those people out there searching for information online, your goal should be to get the ones who are searching for your products or services to find and visit your site.

Why is this so important? If your potential buyers are online looking for information, and your site provides that information or answers their questions, it greatly increases the chances that when they are ready to buy, they will buy from you.


Further information

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