SEO is the process of ranking your website on the search engines. It is important to develop an SEO strategy that will suit both your website and your business. It is actually very important to know what position your website holds and what to do to improve it.
There is no magic wand for SEO, there is no exact formula to follow, it is one of those things that if you try to grab it, it disappears. It does pay to be cautious with whatever optimisation techniques you decide to use. Any mistakes will result in penalties so you do need to be sure that what you do is legitimate and is within the rules.
So, planning an SEO strategy means that you need to know what your product is and who your target audience is. This is actually the first step, understanding what you sell and who you sell it to. This will give you the understanding that you need to begin formulating your strategy. You need to identify areas where your website is not performing so well on the search engines.
Keywords: Find out whether your target keywords are spread equally around your site. Keywords are still one of the main sources used to rank your site on the search engines.
Content: Content is more important than ever and it has to be unique, well written and contain a good density of keywords and key phrases that appear in a natural fashion.
Image Optimization: make sure that keywords are showing in the ALT Tags.
Google Analytics: Run Google analytics regularly so that you can see what is going on and where you can make improvements.
Index Status: It is vital that your site is crawled and indexed, if it is not, you will never rank on the search engines.
Check Backlinks: Find out how many back links your site has and make sure that they are to other high quality sites that are relevant to your website. Use Google’s disavow tool to remove unsuitable backlinks.
Social media status: Check your website’s social media status. It is important for businesses these days to engage with their followers so make sure you update these accounts regularly.
By checking all these points, you will be in a better place for developing your SEO strategy. Your business can have a prominent online profile which in turn lead to higher profits. Having a carefully planned and executed online marketing strategy will go a long way to achieving this.
Millions of blog posts are being written every day for various blogs across the web. One of the obvious facts that new bloggers learn quickly is that not all blogs and blog posts get equal attention. On a particular blog, some blog posts get more attention than others. There are some blog posts on this blog that always get more traffic than others. There are also some blogs that get more traffic than other ones. Out of all of the blogs I have, this one is by far the most successful.
The amount of traffic your blog gets is dependent on social media and SEO. Social media covers the sharing aspect and growing an audience on the networks you use. However, SEO is a much deeper concept that a select few understand. To everyone else, it looks like the extensive math problem that takes up the entire chalkboard.
Understanding SEO is important because it is a big avenue for traffic. Some people get thousands of daily visitors from SEO which means it is valuable. Although SEO is not exactly the do or die stage of a blog, it is important, and here are 11 mistakes you need to avoid so your blog can have better SEO.
#1: Not submitting your blog’s sitemap to Google.
One of the reasons why blog posts do not get SEO traffic is because they are not even indexed by Google. A sitemap presents all of the contents of your blog in a way that makes it easier for Google to read them. Submitting your blog’s sitemap to Google will allow them to properly index your blog posts. Indexing your blog posts on Google makes it possible for anyone to find any one of your blog posts with a particular search phrase.
There are many options for creating your own sitemap, but out of all of the options, the Google XML Sitemaps WP plugin is the easiest to use. This plugin makes it easy to create an XML sitemap to submit to Google so all of your blog posts can be properly indexed. Once you get your sitemap, head over to Google Webmaster Tools and submit your sitemap.
#2: Not knowing the difference between http and https
Actually, there is no difference, and that’s the problem. Search engines see http://www.example.com and https://www.example.com as two different websites with identical content. This is duplicate content that search engines associate with plagiarism. As a result, your SEO ranking will go down for both the http and https versions of your website.
In order for you to identify whether your blog has this problem or not, simply enter http:// before your blog’s URL. Then, do the same thing but with https:// in the front. When you do this, check your URL for spelling because you do not want a misspelled URL to give you the wrong webpage.
Your SEO is doing just fine if one of the two options worked. If both options work, then your blog’s SEO is getting hurt. For a WordPress blog, you can change your blog’s URL by going into settings–>general. Then, you can change your blog’s URL to your preference so people can either use http or https to access your blog. Visitors should not be able to use both http and https to access your blog.
#3: Not having meta tags for your blog posts
Search engines have a big responsibility in organizing billions of blog posts based on popularity, keywords, and value. Although search engines have this big responsibility, they struggle to understand a majority of blog posts. The reason why some valuable blog posts are not getting any search engine traffic is because they do not have meta tags.
I got introduced to meta tags more than a year and a half after I created this blog. I had to go through every blog post I ever wrote and add meta tags to them all. It was painstaking work that took several months of my time, but it was all worth it. My search engine traffic jumped up significantly after making the change. Any of my blog posts that were already doing good traffic from the search engines got a big jump in traffic.
I use the Add Meta Tags WP Plugin to add meta tags to all of my blog posts. I include keywords in these meta tags so search engines can pick up on them and promote my content. Meta tags, especially the meta tags with the right keywords, make it easier for the search engines to understand what your content is.
#4: Not understanding how Google sees your blog
Google sees your blog completely differently from you. It does not see the colors and pictures that may be on your blog posts. In order to make it easier for Google to see the way your blog looks, use the data highlighter in Google’s webmaster tools. Once you verify your blog, the data highlighter will allow you to let Google know how your blog looks (pictures, text, author name, etc). Using the data highlighter only takes 10-15 minutes, and it can have a big impact on your search engine traffic.
#5: Not improving your blog’s bounce rate
Your blog’s bounce rate allows search engines to identify how interesting your blog is. If your bounce rate is 100%, that means people are visiting your blog and then leaving without reading another article. A high bounce rate is bad for SEO and results in fewer conversions.
In order to see where your bounce rate is at, verify your blog with Alexa and then see their stats. Your blog’s bounce rate should be under 70%. A bounce rate under 70% means that at least 30% of your visitors are reading multiple articles on your blog. The lower you can get that bounce rate, the better your SEO and conversions will be.
You can lower your bounce rate through a variety of ways. Here are some of them:
Include links to your older blog posts in your new ones
Use Hello Bar to promote one of your articles, or better yet, a landing page
Show related articles at the bottom of every blog post
Show popular articles on your sidebar
Redirect people to another page on your blog after they subscribe. This page should contain links to the best content on your blog.
Show summaries of blog posts so people have to click (lowering bounce rate) to read the entire blog post
Most people do not see a sudden drop in their bounce rates. It takes a few weeks before seeing a significant drop in your bounce rate, and when I say significant drop, that usually means a 5-10% drop. Getting your bounce rate under 60% means you are moving in the right direction.