It is so important for all businesses to be on the lookout for ways of promoting their brand and their products and services so that their name becomes familiar and is in the public eye. Blogging can be very useful for this purpose and it not only provides publicity, it allows you to communicate with your customers.
There are many online marketing tools and blogging is only one that can be a part of a complete internet marketing strategy. You can make use of your blog to provide information about new product ranges, new services, tell customers the company news, in fact, you can use it to tell the world about anything to do with your business.
A business blog, particularly if you make your own videos, is a great way of showcasing every aspect of your company. A well written article in combination with a video will provide customers old and new, with the information they need in order to choose you to do business with. Your blog can also provide customers with offers or discounts as well as showing them how to use products. It’s a really effective method of connecting with people and demonstrating what your business is about.
Blogging can be very effective in allowing your customers to converse with you, they can comment on your blog posts which can create a more personal experience. Where customers feel valued, they are more likely to be loyal to your brand, they will recommend you to others and they will voice their opinions.
Having a strong business brand is essential to success and blogging will help to achieve this. Using your blog as a voice for your brand provides the opportunity to increase your business base as well as presenting your company to the world. The impression your company conveys is important and if you are presenting a sound business brand consistently, customers become familiar with this and this encourages trust and loyalty.
Blogging is not that hard, anyone can do it and if you can update your blog once or twice a week, that will help a great deal. Obviously, if you can update your blog more often, all the better but the reality is, most business people are too busy to write articles for their blogs. It all depends on what you want to put up, if you have lots of snippets, it might be better to put each one up on different days. Longer posts can be uploaded at any time. Try to be consistent with your posts as visitors have favourite sites to visit for new updates and they could be disappointed not to find any new information when they land on your website.
Of course, if you really don’t have time to update and maintain a blog, you could pay someone else to do it for you. There are specialist companies who will do this for you, all you have to do is to provide a bit of information regarding what you want posting and they will do the rest.
As any good SEO services provider will tell you, blogging is an important tool when it comes to marketing your business. Not only is it an effective way to communicate with your customers, but it can help with SEO on your main company website when linked to a successful blog.
To create a blog that works and gets lots of people reading it, you need to ensure that people can easily find it. This means doing your search engine marketing research and ensuring you optimise your blog posts for SEO, so that Google and other search engines rank your blog highly.
Here are nine of the best tips for perfecting your blogs for best SEO results:
Original and relevant content
Google values relevant and informative content and originality counts for a lot. If it’s already been written a thousand times before, the likelihood is that a search engine will just pass over your blog. You need fresh ideas and when writing for your blog, try and come at it from a different angle.
Keywords are incredibly important for on-page optimisation and taking the time to thoroughly research the best and most relevant keywords for your blog will pay in the long run. Make a list of words that are appropriate for your site. If you are stuck, there are plenty of free tools that can help generate relevant keywords such as Google Adwords Keyword Tool. This tool can even show you what keywords your competitors are using and provide SEO analysis.
To optimise your blog, you must add content frequently. Google and other search engines need to know that your site is active and not dead space so creating regular blogs will help with this.
Building links into your blog post is a great way to enhance your SEO and also helps readers to link through to other relevant pages, either internally or externally. If you mention something that is covered on your main company website, make sure you include a link to that page. If you reference another blog or article on your page, include a link.
Optimise your theme
Make sure that your code is clean and that search engines can find it. Ensure there are no broken links or broken navigation menus. The blog site must have a fast loading speed to create a good user experience. Companies that provide SEO services will be able to offer advice about this.
Install a sitemap
This will provide readers (and therefore Google) with a full map of all blog posts, all pages and any archives. This makes it easier for readers to navigate their way around the site and find the most relevant information more easily. It also means that search engines can index your site properly.
We have talked a lot about words but images are also important. If you are including images with your blog posts, you must ensure that you include relevant keywords within the saved file name and always provide alternative text with a relevant description of the photo.
Build up social media profiles
If you are utilising social media (Facebook, Twitter, LinkedIn for example) for your business then you must ensure you crosslink them with your blog. Promote your new blog posts across your social media platforms to drive more traffic to your site.