Serendipity Online Marketing

How Should You Position Your Web Content?

We were approached by Tracy at UKWebhostreview.com and asked if we would like to feature an infographic on how to position web content on a site to get the very best effect. This has always been an important topic, BUT, after the Google Fred Update, anything that improves the User Experience is something that deserves serious consideration. So, we were more than happy to host this post and hope that you find it as useful as we have.

Guest Post from UKHostReview on Positioning Web Content

If you’re asking this question then you are already thinking a lot more deeply about your online marketing than a large population of website owners. People can often get caught up in getting a website set up quickly or concentrating on which web host to go for and other aspects involved in website building.

Infographic by UKwebhostreview
Infographic on how to place web content supplied by UKwebhostreview

When this happens, some of the other important considerations like content positioning can be neglected, which will result in a website that isn’t as effective as it should be. When we talk about website effectiveness, the key measure that most people will be interested in is driving increased customer sales. If you are setting up a business website then one of your main priorities should be to get the positioning right on your website. This can seriously be the determining factor in how many sales your business is making, so should be treated as a top priority for you.

If you’re not an expert in developing content or positioning content for maximum effect, then you will probably find this infographic from James at UKwebhostreview.com of great use. It lists the 25 features that every online business must have in 2017, so as you can probably tell from the title it is a very comprehensive list. It shows you exactly where to add your key features like call to action button or logo with tagline. You can also use the list of features to check that you have remembered to include every essential item of content that a good website requires.

Whatever stage of website set up you are at, whether you are only just beginning or you have had your website set up for some time, you should use these 25 features as a guideline for how to structure your website content to drive the best results.

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