Serendipity Online Marketing

PRESS RELEASE: Serendipity Online Marketing Ltd Joins the Truffle scheme.

Serendipity Online Marketing Ltd, an expert provider of SEO services in Herefordshire, has confirmed it is joining the Truffle scheme.

Truffle is the brainchild of several Herefordshire businesses who noticed that both the local populace AND local businesses were being under-served. In joining the Truffle scheme, Serendipity also join a host of businesses committed to providing unique benefits to Truffle cardholders.

In the past, these benefits have included treats, bespoke offers, and even invitations to product launches by several businesses, as well as exclusive Truffle cardholder events.

On joining the Truffle scheme, Serendipity owner Graham Baylis said: “We are delighted to join the Truffle card scheme and are looking forward to offering other local businesses a great service, with the added bonus of a 50% discount on the vital area of Keyword Research.”

Keyword research focuses on the science of knowing what words and terms potential customers use when searching for a given business or service. By understanding these ‘keywords’, businesses can structure their online services so that they’re easier to find by clients. Keyword research is the cornerstone of a process known as ‘search engine optimisation’ or ‘SEO’ – that is, optimising web copy to be found by search engines.

Serendipity is a trusted provider of SEO services in Hereford, and they have been working in this field for 19 years. Their unprecedented discount for such a vital area of modern marketing shows just how seriously Hereford businesses are taking the Truffle Card project. Serendipity specialises in SEO, online marketing, PR support and has a sterling reputation in the Herefordshire area and beyond.

The Truffle scheme was the first of its kind in the UK, allowing Herefordshire locals to find unique deals while supporting local independent businesses. Sign up is free for customers, after which they receive a monthly email packed with offers from participating businesses. Currently, the scheme runs at 253 participating shops, restaurants, bars, pubs, nightclubs, and more. It’s possible to either sign up online and receive your Truffle Card in the post or receive an application form that can be sent via free post.

The initial concept for the Truffle Card came from a group of Herefordshire business owners, but its adoption by local residents and the private sector has given it a life of its own.

Visit to find out more, for specific details on Serendipity’s Truffle offers, whether current or future.

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