Got Time on Your Hands?
Want to IMPROVE YOUR BUSINESS?
Want to be at the FRONT of PACK when the Virus has gone?
Well there is GOOD NEWS
There are Many Things You Could Do
Better Still Most will cost you NOTHING
Let’s start with your Website
You may be using this as just a Brochure
Or as a Sales Generation Machine
Either way, YOUR MESSAGE must be CLEAR
But what is your message, do you know?
Do you have a Mission Statement?
Do you know your Unique Selling Points?
What makes you STAND OUT from the CROWD?
Answering these IMPORTANT questions should be your first task
Once known, make sure your website REFLECTS them
And then start making the NECESSARY CHANGES
When doing so, remember that your visitors will be asking 4 Main Questions
1. What does this business OFFER
2. Do I TRUST them and believe that they can DELIVER
3. What are the REAL BENEFITS of their SERVICE or PRODUCT
4. Should I really be here and not somewhere else
You need to ANSWER all of these in some way or another
So make what you OFFER CLEAR to all
Ensure your ABOUT US page shows your TRUSTWORTHINESS
That the BENEFITS are easily understood, FEATURES are secondary
And that your TESTIMONIALS and CASE STUDIES show you can DELIVER
Do all of this and your website will be FAR MORE EFFECTIVE
And you will be READY when the Virus has gone
Video by Graham Baylis of Serendipity Online Marketing – www.somltd.co.uk 01981 259 885