I have been working in the SEO world for over 20 years now and canโt remember just how many times I have been told, by a prospective client, that they are not interested in increasing the number of times their website is viewed.
It’s just a Brochure website they say, just there as โyou have to have a websiteโ or โit’s just there so people can see what we do.โ
Up until now, I have just nodded and accepted their point.
But no longer, now I feel that I must question this statement.
On what do you base this challenge, you may well ask?
The answer is a straightforward one. Brochures, whether in paper or web form, cost time and money and should be used in a manner that is likely to benefit the business.
Paper brochures are never just left on the shelf. Instead, active measures are taken to ensure that they get in front of potential customers eyeballs. This could be done by mailing them out, ย or at an exhibition (remember them?), but they would not be left on the shelf to gather dust.
So why then is a website different. Surely, action should be taken to ensure more people see what a business has to offer?
๐๐ ๐ญ๐ก๐๐ข๐ซ ๐ฌ๐ข๐ญ๐ ๐ข๐ฌ ๐ง๐จ๐ญ ๐ฌ๐๐๐ง, ๐ญ๐ก๐๐ง ๐ญ๐ก๐๐ซ๐ ๐ข๐ฌ ๐๐๐% ๐๐๐ซ๐ญ๐๐ข๐ง๐ญ๐ฒ ๐จ๐ ๐๐๐ข๐ฅ๐ฎ๐ซ๐. ๐๐ ๐ฐ๐๐ฒ ๐๐ญ ๐๐ฅ๐ฅ ๐จ๐ ๐ญ๐ก๐๐ญ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ ๐๐ฎ๐ฒ๐ข๐ง๐ ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐๐ญ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ.
Better still, SEO captures people at the time they are searching for a solution to a problem, be that a service or product. This is just the moment to put your โbrochureโ in front of them. So, why oh why would anyone not want this to happen?
SEO can be the most efficient method there is to increase the visibility of any business.
So I just canโt see why people ignore the possibilities?
Do you have any answers for me?
