Some SEO Trends for 2020

I doubt that there is anything in the World that has changed as fast as Online Marketing, and 2020 looks to be no exception. What are the Top Changes? More sites are trying to get Position Zero Voice, Video and Visual searches are being used by more and more users Technical SEO is becoming more […]

Survive to THRIVE – Some Questions all Business Owners Should Consider

The current business climate is a stressful one to say the least. The financial crash in 2008 was bad, but I think that all would agree that the Coronavirus crisis is having a far bigger impact, sending many businesses into ‘tail spins’, and some no doubt, to the wall. However, regardless of how bad it […]

The Top Nine Content Marketing Tools You Should Think About Using Right Now

Content marketing is all about content. That’s obvious. What isn’t obvious to many local business owners is that they don’t need to be the ones who do the writing This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions: The term […]

Bert – Googles Latest Search Algorithm Change

Google is rolling out what is said to be its “single biggest positive” algorithm change, one that could affect 10 percent of all search results This presentation contains images that were used under a Creative Commons License. Click here to see the full list of images and attributions: If your business depends on Organic […]

Finding Low Competition Niches and Using “Allintitle” Searches

Search Engine Optimization is the name given to the process of making a particular web page ‘stand out’ from the crowd for a set of related search terms, and thus get ‘noticed’ by Google. The effect of this is that when someone searches on Google for one of these phrases the site gets a position […]

How to Ensure Your Website Generates The Leads Your Business Needs

Your website is at the centre of all your online marketing efforts. In most instances It’s the first thing most people will see when they search for your business and we all know how important first impressions are… It is vital to remember that between 70% and 80% of all consumers say that they research […]

7 Great Types of Content Marketing for any Business to Utilise

Content is still KING when it comes to the Internet and that in turn means that content marketing is not something that any business can ignore. This is something that is unlikely to change and that means that it’s your job to produce and share the kind of content that’ll bring customers to your business […]

Writing a Page for the User NOT for Google

The primary reason to write any page, or add any content to your site must be to entice your visitors to do what you want them to do. That could be to subscribe to your newsletter, to buy from you, to contact you, or even just to get them to come back later on. The […]

Combined Arms is as necessary in SEO as it is in warfare

Any army general or historian will tell you that in order to win a battle, you need to use all the different types of offensive weaponry available, this being the same across the ages, from the time of 1066 (and earlier) to today. This is called ‘Combined Arms’ it being the process where an army […]