STOP PRESS – Google World Defies The Laws of Physics
A World Where House Bricks Float on Water Anyone who has read a book by Terry Pratchett will believe that such a world could exist And they’d be right, because there’s one that we enter every day It’s the World of Google Let us assume that Google is an ocean, and that websites are ‘ranked’ […]
Networking and Google’s MOT
We all know that to survive a business must sell. That is why we network all the time. But when we do, we also know that we are not trying to sell to the people in the ‘room’. But instead, to the people that they know, so that when an opportunity appears, they can refer […]
We are all about to enter Strange Uncharted Waters…
I expect that most businesses will look back at the same period last year when checking on their progress. This is normal as it offers the best data about how things have changed, that is, more or less sales, web visitors or enquires etc The thing is this is the last month before Covid struck, […]
Horses, Water and Opportunities – The Positives That Can Be Gleaned From Non Converting Visits
Everyone knows the saying ‘You can lead a horse to water but you can’t make him drink’, this being especially true when it comes to SEO and websites. Any website owner pondering the Bounce Rates on their pages will hear these words ringing in their ears, but that does not really help much does it? […]
Just How Unique Is Your Resource? – Does YOUR Business Stand Out From The CROWD?
Just How Unique Is Your Resource? For those that don’t know, URL stands for ‘Unique Resource Locator’ and is effectively your websites Domain Name. There are various ‘parts’ of the URL, but that is another story… This one is all about ‘Uniqueness’. Just about any business is bound have hundreds of competitors on the web, […]
Google ‘The Fortune Teller’ – Are They Trying To Tell You Something?
Google may well be giving you an insight into your future.. Imagine you are sitting across the table in Madame Google’s tent. You cross her hand with silver (most of us do this with Google every day..) and wait. She stares into her crystal ball and intones. “Ah, the smoke is clearing. I can see […]
The Quest For A Top Google Rank And How It Is Better To Target Long Tail Keywords
Just like the search for the Holy Grail, there has been many a gallant knight (read an ‘intrepid SEO type’) that has sought to find the secret of a top placement on Google. Many more have written about it (there is no less that 18.8 Million pages in the Google index on this subject), all […]
What’s Your Irresistible Offer
Every Business Coach I have ever talked too has recommended that you have an ‘Irresistible Offer’. What this is will really depend on your line of business of course, but there must be something that you could offer, something that people just can’t say No to???? Our Irresistible offer? An SEO Audit that will show […]
What Does an SEO agency do With Your Money?
Perhaps you should actually ask, “What should an SEO agency do with your money and why?” The image above gives an idea about everything that needs to be covered under the broad label of search engine optimisation (SEO). As you can see it’s an extensive list! Read on for more about the whole SEO […]
Copywriting Vs. SEO Copywriting: What’s the Difference?
This is an interesting question, one that can cause a deal of intense discussion from both the SEO Copywriting and Copywriting camps. Before delving into this deeply, it is necessary to understand a bit more about both of these terms. Copywriting Copywriting has been defined as the process of creating ‘strategic’ content in order […]
