Why Making Your Copy Easy To Read Is Important

The UK has a 99% Literacy Rate But some can’t understand 100% of written material, and it’s not because they can’t read…   We all have come across some documents (mostly legal ones I expect) that seem to be designed to make reading as difficult as possible. The sentences are long and lots of obscure […]

Some SEO Trends for 2020

I doubt that there is anything in the World that has changed as fast as Online Marketing, and 2020 looks to be no exception. What are the Top Changes? More sites are trying to get Position Zero Voice, Video and Visual searches are being used by more and more users Technical SEO is becoming more […]

Designing a Web Page Layout that Meets The Needs of the Human and Google

It is a well-established fact that people read online in a different way to reading a physical book. People Don’t READ They SCAN The saying goes ‘People rarely read online – they’re far more likely to scan than read word for word’, and this appears not to have changed since the first in-depth research carried […]

The Art of War by Sun TZU and how you can apply it to SEO

The classic book ‘The Art of War’ by Sun TZU, has been read by countless business people over the years, many great empires being built through the use of the stratagems and ideas embedded in the text.   There is one sentence that is so applicable in the art of obtaining more traffic to a […]

Survive to THRIVE – Some Questions all Business Owners Should Consider

The current business climate is a stressful one to say the least. The financial crash in 2008 was bad, but I think that all would agree that the Coronavirus crisis is having a far bigger impact, sending many businesses into ‘tail spins’, and some no doubt, to the wall. However, regardless of how bad it […]

Take some Time to Improve Your Marketing Message

Got Time on Your Hands? Want to IMPROVE YOUR BUSINESS? Want to be at the FRONT of PACK when the Virus has gone? Well there is GOOD NEWS There are Many Things You Could Do Better Still Most will cost you NOTHING Let’s start with your Website You may be using this as just a […]

Did You KNOW Your Business is LEAKING CASH?

Did you know your business is leaking CASH It’s been happening every day for months Drip Drip Drip And do you know the worst thing About this cash Your Cash It’s going Straight Into your Competitors Bank Account How can this happen you ask? It’s all very simple They have some rankings on Google And […]

Some Coronavirus ‘Homework’

The chances are that we will all have some time on our hands over the next few months, this being all the more likely if we have to stay indoors. I believe that this ‘lock down’ is coming in the UK very soon now, even though Boris has said it will not (but then he […]

Don’t Ignore The Gift Horse In The Room….

Let’s face it, SEO has a pretty bad reputation, this not being helped by the hundreds of emails we are all getting saying something on the line of ‘we have visited your site and can see it is not appearing in the Google rankings for some key search terms’. Of course, they have no idea […]