Horses, Water and Opportunities – The Positives That Can Be Gleaned From Non Converting Visits
Everyone knows the saying ‘You can lead a horse to water but you can’t make him drink’, this being especially true when it comes to SEO and websites. Any website owner pondering the Bounce Rates on their pages will hear these words ringing in their ears, but that does not really help much does it? […]
Just How Unique Is Your Resource? – Does YOUR Business Stand Out From The CROWD?
Just How Unique Is Your Resource? For those that don’t know, URL stands for ‘Unique Resource Locator’ and is effectively your websites Domain Name. There are various ‘parts’ of the URL, but that is another story… This one is all about ‘Uniqueness’. Just about any business is bound have hundreds of competitors on the web, […]
Google ‘The Fortune Teller’ – Are They Trying To Tell You Something?
Google may well be giving you an insight into your future.. Imagine you are sitting across the table in Madame Google’s tent. You cross her hand with silver (most of us do this with Google every day..) and wait. She stares into her crystal ball and intones. “Ah, the smoke is clearing. I can see […]
The Quest For A Top Google Rank And How It Is Better To Target Long Tail Keywords
Just like the search for the Holy Grail, there has been many a gallant knight (read an ‘intrepid SEO type’) that has sought to find the secret of a top placement on Google. Many more have written about it (there is no less that 18.8 Million pages in the Google index on this subject), all […]
What’s Your Irresistible Offer
Every Business Coach I have ever talked too has recommended that you have an ‘Irresistible Offer’. What this is will really depend on your line of business of course, but there must be something that you could offer, something that people just can’t say No to???? Our Irresistible offer? An SEO Audit that will show […]
What Does an SEO agency do With Your Money?
Perhaps you should actually ask, “What should an SEO agency do with your money and why?” The image above gives an idea about everything that needs to be covered under the broad label of search engine optimisation (SEO). As you can see it’s an extensive list! Read on for more about the whole SEO […]
Copywriting Vs. SEO Copywriting: What’s the Difference?
This is an interesting question, one that can cause a deal of intense discussion from both the SEO Copywriting and Copywriting camps. Before delving into this deeply, it is necessary to understand a bit more about both of these terms. Copywriting Copywriting has been defined as the process of creating ‘strategic’ content in order […]
Did You Know That Santa Had A Problem ?
The Sales from his website had been dropping for months and He Was Really Worried How could he Look after all his elves without any income? It was happening as the ‘Santa Site’ was getting fewer and fewer visits every month. They just kept DROPPING… Amazon, Ebay and all those pesky toy shop […]
Fraggles – Fragments with Handles – Google’s New Way of Indexing the Web?
The Fraggle Is Coming Or maybe it is already here…. But what is a Fraggle? When I first heard it, I thought it was a character from Sesame Street, but it isn’t. It is actually a term created by Cindy Krum, the word describing a ‘Fragment with a Handle’. A Fragment’ in this case refers […]
Know Like Trust – Its as important in SEO as it is in Business…
As business people we all know this sequence. Its common sense to understand that someone has to ‘know about you’ before you can even start to work with them. Once they know about you, the next stage is for them to ‘Like you’ as a person (people buy from people after all). Finally, they have […]
