What Does an SEO agency do With Your Money?

What should your SEO Agency be doing

Perhaps you should actually ask, “What should an SEO agency do with your money and why?”   The image above gives an idea about everything that needs to be covered under the broad label of search engine optimisation (SEO). As you can see it’s an extensive list! Read on for more about the whole SEO […]

Copywriting Vs. SEO Copywriting: What’s the Difference?

CopyWriting - The Power of Words

This is an interesting question, one that can cause a deal of intense discussion from both the SEO Copywriting and Copywriting camps. Before delving into this deeply, it is necessary to understand a bit more about both of these terms.   Copywriting Copywriting has been defined as the process of creating ‘strategic’ content in order […]

Did You Know That Santa Had A Problem ?

Santa Had an SEO Problem

The Sales from his website had been dropping for months and He Was Really Worried How could he Look after all his elves without any income?   It was happening as the ‘Santa Site’ was getting fewer and fewer visits every month.   They just kept DROPPING… Amazon, Ebay and all those pesky toy shop […]

Know Like Trust – Its as important in SEO as it is in Business…

creating trust on the internet is harder than you think

As business people we all know this sequence. Its common sense to understand that someone has to ‘know about you’ before you can even start to work with them. Once they know about you, the next stage is for them to ‘Like you’ as a person (people buy from people after all). Finally, they have […]

Why Making Your Copy Easy To Read Is Important

The UK has a 99% Literacy Rate But some can’t understand 100% of written material, and it’s not because they can’t read…   We all have come across some documents (mostly legal ones I expect) that seem to be designed to make reading as difficult as possible. The sentences are long and lots of obscure […]

Some SEO Trends for 2020

I doubt that there is anything in the World that has changed as fast as Online Marketing, and 2020 looks to be no exception. What are the Top Changes? More sites are trying to get Position Zero Voice, Video and Visual searches are being used by more and more users Technical SEO is becoming more […]

Designing a Web Page Layout that Meets The Needs of the Human and Google

It is a well-established fact that people read online in a different way to reading a physical book. People Don’t READ They SCAN The saying goes ‘People rarely read online – they’re far more likely to scan than read word for word’, and this appears not to have changed since the first in-depth research carried […]

The Art of War by Sun TZU and how you can apply it to SEO

The classic book ‘The Art of War’ by Sun TZU, has been read by countless business people over the years, many great empires being built through the use of the stratagems and ideas embedded in the text.   There is one sentence that is so applicable in the art of obtaining more traffic to a […]

Survive to THRIVE – Some Questions all Business Owners Should Consider

The current business climate is a stressful one to say the least. The financial crash in 2008 was bad, but I think that all would agree that the Coronavirus crisis is having a far bigger impact, sending many businesses into ‘tail spins’, and some no doubt, to the wall. However, regardless of how bad it […]