Google ‘The Fortune Teller’ – Are They Trying To Tell You Something?
Google may well be giving you an insight into your future.. Imagine you are sitting across the table in Madame Google’s tent. You cross her hand with silver (most of us do this with Google every day..) and wait. She stares into her crystal ball and intones. “Ah, the smoke is clearing. I can see […]
The Quest For A Top Google Rank And How It Is Better To Target Long Tail Keywords
Just like the search for the Holy Grail, there has been many a gallant knight (read an ‘intrepid SEO type’) that has sought to find the secret of a top placement on Google. Many more have written about it (there is no less that 18.8 Million pages in the Google index on this subject), all […]
What’s Your Irresistible Offer
Every Business Coach I have ever talked too has recommended that you have an ‘Irresistible Offer’. What this is will really depend on your line of business of course, but there must be something that you could offer, something that people just can’t say No to???? Our Irresistible offer? An SEO Audit that will show […]
Passage Indexing and Fraggles…
You may have seen my article on Fraggles last year, there being some doubt as to whether Google was actually using this system. I’ve just come across some ‘evidence’ that states that they are, they just give it another name: ‘Passage Indexing’. Are Featured Snippets the same as Passages? Featured Snippets are similar but different, […]
What Does an SEO agency do With Your Money?
Perhaps you should actually ask, “What should an SEO agency do with your money and why?” The image above gives an idea about everything that needs to be covered under the broad label of search engine optimisation (SEO). As you can see it’s an extensive list! Read on for more about the whole SEO […]
Copywriting Vs. SEO Copywriting: What’s the Difference?
This is an interesting question, one that can cause a deal of intense discussion from both the SEO Copywriting and Copywriting camps. Before delving into this deeply, it is necessary to understand a bit more about both of these terms. Copywriting Copywriting has been defined as the process of creating ‘strategic’ content in order […]
Fraggles – Fragments with Handles – Google’s New Way of Indexing the Web?
The Fraggle Is Coming Or maybe it is already here…. But what is a Fraggle? When I first heard it, I thought it was a character from Sesame Street, but it isn’t. It is actually a term created by Cindy Krum, the word describing a ‘Fragment with a Handle’. A Fragment’ in this case refers […]
Know Like Trust – Its as important in SEO as it is in Business…
As business people we all know this sequence. Its common sense to understand that someone has to ‘know about you’ before you can even start to work with them. Once they know about you, the next stage is for them to ‘Like you’ as a person (people buy from people after all). Finally, they have […]
There is no God other than Google – WELL REALLY??
Saw an interesting article about SEO based on the idea of the 10 commandments. The first was that you should have no other Gods than the Search Engines. Dangerous territory in my opinion, people can get touchy about religion and besides that it’s nonsense, Social Media is also very powerful – when used in the […]
Why Making Your Copy Easy To Read Is Important
The UK has a 99% Literacy Rate But some can’t understand 100% of written material, and it’s not because they can’t read… We all have come across some documents (mostly legal ones I expect) that seem to be designed to make reading as difficult as possible. The sentences are long and lots of obscure […]
