New Words Associated to the SEO Acronym
SEO is a well-known acronym, the 3 letters commonly being associated with 𝐒earch 𝐄ngine 𝐎ptimisation This is fine and dandy, but it does not really say what it is all about? When you think about it, SEO is all about obtaining places in Google’s listings for a relevant target phrase But how is […]
Of Hover Flies and Websites…
Next time you are in the garden, be sure to keep an eye out for the hoverflies. These wasp-like creatures are a common sight in a UK garden and, as their name suggests, can be seen hovering above flowers and, well, when it comes to it, just about anything they can find. But look that […]
𝐒𝐚𝐲 ‘𝐍𝐎’ 𝐭𝐨 𝐁𝐫𝐨𝐜𝐡𝐮𝐫𝐞 𝐖𝐞𝐛 𝐒𝐢𝐭𝐞𝐬 !!
I have been working in the SEO world for over 20 years now and can’t remember just how many times I have been told, by a prospective client, that they are not interested in increasing the number of times their website is viewed. It’s just a Brochure website they say, just there as ‘you have […]
So How’s Your Website Floating Then?
We all know that icebergs only show a small fraction of themselves above the waves, most being concealed below. The unfortunate thing is that the same thing is true for websites that are not ‘trusted’ by Google. This is not a total disaster, as some of the pages will appear in the listings […]
STOP PRESS – Google World Defies The Laws of Physics
A World Where House Bricks Float on Water Anyone who has read a book by Terry Pratchett will believe that such a world could exist And they’d be right, because there’s one that we enter every day It’s the World of Google Let us assume that Google is an ocean, and that websites are ‘ranked’ […]
Google ‘The Fortune Teller’ – Are They Trying To Tell You Something?
Google may well be giving you an insight into your future.. Imagine you are sitting across the table in Madame Google’s tent. You cross her hand with silver (most of us do this with Google every day..) and wait. She stares into her crystal ball and intones. “Ah, the smoke is clearing. I can see […]
The Quest For A Top Google Rank And How It Is Better To Target Long Tail Keywords
Just like the search for the Holy Grail, there has been many a gallant knight (read an ‘intrepid SEO type’) that has sought to find the secret of a top placement on Google. Many more have written about it (there is no less that 18.8 Million pages in the Google index on this subject), all […]
What’s Your Irresistible Offer
Every Business Coach I have ever talked too has recommended that you have an ‘Irresistible Offer’. What this is will really depend on your line of business of course, but there must be something that you could offer, something that people just can’t say No to???? Our Irresistible offer? An SEO Audit that will show […]
Passage Indexing and Fraggles…
You may have seen my article on Fraggles last year, there being some doubt as to whether Google was actually using this system. I’ve just come across some ‘evidence’ that states that they are, they just give it another name: ‘Passage Indexing’. Are Featured Snippets the same as Passages? Featured Snippets are similar but different, […]
What Does an SEO agency do With Your Money?
Perhaps you should actually ask, “What should an SEO agency do with your money and why?” The image above gives an idea about everything that needs to be covered under the broad label of search engine optimisation (SEO). As you can see it’s an extensive list! Read on for more about the whole SEO […]
