New Words Associated to the SEO Acronym

What should your SEO Agency be doing

SEO is a well-known acronym, the 3 letters commonly being associated with 𝐒earch 𝐄ngine 𝐎ptimisation   This is fine and dandy, but it does not really say what it is all about?   When you think about it, SEO is all about obtaining places in Google’s listings for a relevant target phrase But how is […]

Of Hover Flies and Websites…

The Hoverfly acts just like web visitors do.

Next time you are in the garden, be sure to keep an eye out for the hoverflies. These wasp-like creatures are a common sight in a UK garden and, as their name suggests, can be seen hovering above flowers and, well, when it comes to it, just about anything they can find. But look that […]

So How’s Your Website Floating Then?

Google and the Iceberg Principle

  We all know that icebergs only show a small fraction of themselves above the waves, most being concealed below. The unfortunate thing is that the same thing is true for websites that are not ‘trusted’ by Google.   This is not a total disaster, as some of the pages will appear in the listings […]

STOP PRESS – Google World Defies The Laws of Physics

Rats in the Google Maze

A World Where House Bricks Float on Water Anyone who has read a book by Terry Pratchett will believe that such a world could exist And they’d be right, because there’s one that we enter every day It’s the World of Google Let us assume that Google is an ocean, and that websites are ‘ranked’ […]

Google ‘The Fortune Teller’ – Are They Trying To Tell You Something?

Google The Fortune Teller

Google may well be giving you an insight into your future.. Imagine you are sitting across the table in Madame Google’s tent. You cross her hand with silver (most of us do this with Google every day..) and wait. She stares into her crystal ball and intones. “Ah, the smoke is clearing. I can see […]

What’s Your Irresistible Offer

Every Business Coach I have ever talked too has recommended that you have an ‘Irresistible Offer’. What this is will really depend on your line of business of course, but there must be something that you could offer, something that people just can’t say No to???? Our Irresistible offer? An SEO Audit that will show […]

Passage Indexing and Fraggles…

Fraggles - Fragments with Handles

You may have seen my article on Fraggles last year, there being some doubt as to whether Google was actually using this system. I’ve just come across some ‘evidence’ that states that they are, they just give it another name: ‘Passage Indexing’. Are Featured Snippets the same as Passages? Featured Snippets are similar but different, […]

What Does an SEO agency do With Your Money?

What should your SEO Agency be doing

Perhaps you should actually ask, “What should an SEO agency do with your money and why?”   The image above gives an idea about everything that needs to be covered under the broad label of search engine optimisation (SEO). As you can see it’s an extensive list! Read on for more about the whole SEO […]