๐ˆ๐ง ๐ƒ๐ซ๐š๐ฌ๐ญ๐ข๐œ ๐“๐ข๐ฆ๐ž๐ฌ ๐˜๐จ๐ฎ ๐‡๐š๐ฏ๐ž ๐“๐จ ๐“๐š๐ค๐ž ๐ƒ๐ซ๐š๐ฌ๐ญ๐ข๐œ ๐€๐œ๐ญ๐ข๐จ๐ง๐ฌ โ€“ ๐‚๐จ๐ฉ๐ฒ๐ซ๐ข๐ ๐ก๐ญ ๐‚๐ซ๐ฎ๐ฌ๐š๐๐ž ๐ƒ๐š๐ฒ ๐Ÿ‘

RIP my old blogs

If you have been following my posts on LinkedIn about Copyright Infringement, you will know that this is subject that I am very concerned about. Not because of the problem that I am facing, but because I am worried that there are, so it seems to me, some unsavory companies around that will happily chase […]

๐“๐ก๐ž๐ซ๐ž ๐ข๐ฌ ๐Œ๐จ๐ซ๐ž ๐“๐ก๐š๐ง ๐Ž๐ง๐ž ๐“๐ฒ๐ฉ๐ž ๐Ž๐Ÿ ๐’๐ฉ๐ข๐๐ž๐ซ ๐Ž๐ง ๐“๐ก๐ž ๐–๐ž๐›

๐˜ผ๐™ฃ๐™™ ๐™ฃ๐™ค๐™ฉ ๐™–๐™ก๐™ก ๐™ค๐™› ๐™ฉ๐™๐™š๐™ข ๐™–๐™ง๐™š ๐™ฎ๐™ค๐™ช๐™ง ๐™›๐™ง๐™ž๐™š๐™ฃ๐™™๐™จ.. #SEO professionals like me LOVE spiders (the little electronic critters that go around the internet collecting data for Google etc), tempting them to call and โ€˜readโ€™ the pages of the websites under our care. We even place signposts (links) to them to make sure they get found […]

All Major 2021 Google SEO Updates

Google updates

Summary Google updates its rule set thousands of times a year, but most have only a minor impact on the results. Some, however make a huge impact and are called Core Updates ย there being three in 2021. These were released in June, July, and November, with another one possibly being put into the wild in […]

Why Do SEO Campaigns Fail?

LinkedIN Poll

I recently ran an LinkedIn Poll to see how effective peoples SEO Campaigns had been. It did not come as a surprise when the number of โ€˜successesโ€™ was far lower than those that failed, the figures showing that some 80% of campaigns were considered to be a failure. The reason it was no surprise for […]

New Words Associated to the SEO Acronym

What should your SEO Agency be doing

SEO is a well-known acronym, the 3 letters commonly being associated with ๐’earch ๐„ngine ๐Žptimisation   This is fine and dandy, but it does not really say what it is all about?   When you think about it, SEO is all about obtaining places in Googleโ€™s listings for a relevant target phrase But how is […]

Of Hover Flies and Websitesโ€ฆ

The Hoverfly acts just like web visitors do.

Next time you are in the garden, be sure to keep an eye out for the hoverflies. These wasp-like creatures are a common sight in a UK garden and, as their name suggests, can be seen hovering above flowers and, well, when it comes to it, just about anything they can find. But look that […]

๐’๐š๐ฒ ‘๐๐Ž’ ๐ญ๐จ ๐๐ซ๐จ๐œ๐ก๐ฎ๐ซ๐ž ๐–๐ž๐› ๐’๐ข๐ญ๐ž๐ฌ !!

Say NO to Brochure Websites

I have been working in the SEO world for over 20 years now and canโ€™t remember just how many times I have been told, by a prospective client, that they are not interested in increasing the number of times their website is viewed. It’s just a Brochure website they say, just there as โ€˜you have […]

So How’s Your Website Floating Then?

Google and the Iceberg Principle

  We all know that icebergs only show a small fraction of themselves above the waves, most being concealed below. The unfortunate thing is that the same thing is true for websites that are not โ€˜trustedโ€™ by Google.   This is not a total disaster, as some of the pages will appear in the listings […]

STOP PRESS – Google World Defies The Laws of Physics

Rats in the Google Maze

A World Where House Bricks Float on Water Anyone who has read a book by Terry Pratchett will believe that such a world could exist And theyโ€™d be right, because thereโ€™s one that we enter every day Itโ€™s the World of Google Let us assume that Google is an ocean, and that websites are โ€˜rankedโ€™ […]