What’s Your Irresistible Offer

Every Business Coach I have ever talked too has recommended that you have an ‘Irresistible Offer’. What this is will really depend on your line of business of course, but there must be something that you could offer, something that people just can’t say No to???? Our Irresistible offer? An SEO Audit that will show […]

Passage Indexing and Fraggles…

Fraggles - Fragments with Handles

You may have seen my article on Fraggles last year, there being some doubt as to whether Google was actually using this system. I’ve just come across some ‘evidence’ that states that they are, they just give it another name: ‘Passage Indexing’. Are Featured Snippets the same as Passages? Featured Snippets are similar but different, […]

What Does an SEO agency do With Your Money?

What should your SEO Agency be doing

Perhaps you should actually ask, “What should an SEO agency do with your money and why?”   The image above gives an idea about everything that needs to be covered under the broad label of search engine optimisation (SEO). As you can see it’s an extensive list! Read on for more about the whole SEO […]

Copywriting Vs. SEO Copywriting: What’s the Difference?

CopyWriting - The Power of Words

This is an interesting question, one that can cause a deal of intense discussion from both the SEO Copywriting and Copywriting camps. Before delving into this deeply, it is necessary to understand a bit more about both of these terms.   Copywriting Copywriting has been defined as the process of creating ‘strategic’ content in order […]

Know Like Trust – Its as important in SEO as it is in Business…

creating trust on the internet is harder than you think

As business people we all know this sequence. Its common sense to understand that someone has to ‘know about you’ before you can even start to work with them. Once they know about you, the next stage is for them to ‘Like you’ as a person (people buy from people after all). Finally, they have […]

There is no God other than Google – WELL REALLY??

The 10 Commandments of SEO

Saw an interesting article about SEO based on the idea of the 10 commandments. The first was that you should have no other Gods than the Search Engines. Dangerous territory in my opinion, people can get touchy about religion and besides that it’s nonsense, Social Media is also very powerful – when used in the […]

Why Making Your Copy Easy To Read Is Important

The UK has a 99% Literacy Rate But some can’t understand 100% of written material, and it’s not because they can’t read…   We all have come across some documents (mostly legal ones I expect) that seem to be designed to make reading as difficult as possible. The sentences are long and lots of obscure […]

Watching with your Heart in your Mouth

Keeping Customers Informed and Updated

That’s what it is like when the time comes to update your PC..   You’ve seen the reminders on your screen for days and you’ve not had the courage to press that UPDATE button. But you know it has to be done, so you back up your data (really recommend this one, an IMAGE back […]