Serendipity Online Marketing

Data is the Key

Many website owners are unhappy with the level of traffic and sales that they get from their website.

Bearing in mind the potential amount of profit they could be making, this is understandable.

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Are you missing out on sales?

If you find yourself in this position, then you need to take action to turn the situation around.

But before you can do this, you need to know what is causing the site to underperform.

In the huge majority of cases the lack of sales is due to a lack of Organic traffic, that is traffic from Google (and some other search engines).

The only way of getting this traffic is to obtain good rankings for relevant keywords (you find these via keyword research), and that can take a bit of doing. The process in impressing Google enough to be awarded a rank is called SEO, or Search Engine Optimisation.

What is Search Engine Optimisation?

Search Engine Optimisation isn’t some form of magic, it is based on logical thought and actions. It is in fact a form of science. Therefore, if your site is not obtaining the traffic and the sales it could, it means there’s a real scientific reason. 

This is a problem that can be solved and doing so could transform your website’s profitability.

Data can help find the problems

The good news is that by examining the current analytics, Google Search Console and ranking data, as well as technical-audit results, we can diagnose these problems pretty accurately. Then we can start fixing them.

Your Data holds the key

Let Serendipity help you resolve the problems your site has and obtain the rankings that it deserves.

Winning those rankings could make a huge difference to your businesses bottom line.

Our SEO Services

Local SEO

Need to be found by potential customers in your area? This is just what Local SEO is all about. Let us boost your local presence and give you access to your local market place.


Google’s Adwords is a really good method of obtaining near instantaneous traffic to your website. But your campaigns need to be set up carefully and constantly monitored.


Both Google Analytics and Google Search Console offer a wealth of information. The issue is that the data is very complex and hard to understand. Let us decipher yours and extract all the critical information you need to make your website successful.


Everyone wants a first page rank on Google. The words on your pages count for only about 50% of the ‘marks’ you need. Another major way to influence Google is by having lots of links to your site. But it has to be done the right way.

SEO Content Optimisation

Google’s stated aim is to provide the very best content for any given search term. If you want your site to be selected for a top rank, you must give Google what it needs. And that means using the right words in the right places.

Keyword & Competitor Research

The keywords used by potential customers when searching on Google, form the basis of any SEO project. When you combine this with data on how your competitors are driving traffic to their sites, you have the perfect foundations for a successful campaign.

When it comes to getting you website working for you, Graham is your go-to guy. His 20 years experience in the business points to the level of application knowledge that he shares. His monthly reports are outstanding, I would have no hesitation recommending him to any business wanting to improve the leads from thier website.

Michael Black

Business Growth Mentor

Getting your SEO right, in a way that Google approves, is an essential part of any website, and it takes an expert to do it properly. Graham at SOM is that expert. He is easy to get on with too and I recommend him highly.

Craig Holden

C H Marketing

Get in touch

Serendipity are very different from the average SEO agency. Let us show you just how much we can help your business become an online success.