Serendipity Online Marketing

Is your website predator or prey?

Website not working? One of a websites’ jobs is to bring in potential customers, but what if that is not happening? 

Or maybe you are getting traffic, but no conversions?

Are you bothered, would you like to turn this around?

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Website not working?

There could be many reasons why this is happening. It could be your content that is letting you down. Or maybe the site is slow, or hard to navigate.

Here are some tips to make it work!

  • Understand what problems your products or services solve

  • Identify who would benefit

  • Make sure you know your competitors and show makes you different (and better)

  • Target personas pain points and address barriers to purchase

  • Target different points on the buying journey – not everyone is at the start

  • Show Social Proof of your achievements for others

  • Have a clear and correctly positioned Call To Action

  • Ensure you use the correct grammar and spelling

  • Write for people not search engines

  • Use bullet point lists – they make it all easier to understand

  • Use video and images

Is all this a Magic Bullet?

Just about everyone would love to have a button to press, one that would instantly drive a whole bunch of customers to their website.

The trouble is there is no such button.

Instead you have to do a whole load of things in the right way.
 But, as ever, there are ways and there are ways to get things done.

 And having a few tips to keep you on the right path helps.

So here they are:


Make sure you blog at least one a month, more if you can manage it. Don’t always talk about your own business though, that can get rather boring and repetitive.
  2. Use Infographics. These help in many ways. For example, many people take in information better when it is in displayed pictorially, and for everyone else it’s a nice change.

  3. Link your blog to other relevant blogs – you are bound to get some links back.

  4. Publish Guest posts on other websites.

  5. Create a whole bunch of interesting FAQ’s and Resources. Both Google and other bloggers will love you for it.

There is no silver bullet here, but together the points above will really help you get more customers.

Let Serendipity help you gain the traffic and sales your site deserves. Contact us today and let’s get started !

Our SEO Services

Local SEO

Need to be found by potential customers in your area? This is just what Local SEO is all about. Let us boost your local presence and give you access to your local market place.


Google’s Adwords is a really good method of obtaining near instantaneous traffic to your website. But your campaigns need to be set up carefully and constantly monitored.


Both Google Analytics and Google Search Console offer a wealth of information. The issue is that the data is very complex and hard to understand. Let us decipher yours and extract all the critical information you need to make your website successful.


Everyone wants a first page rank on Google. The words on your pages count for only about 50% of the ‘marks’ you need. Another major way to influence Google is by having lots of links to your site. But it has to be done the right way.

SEO Content Optimisation

Google’s stated aim is to provide the very best content for any given search term. If you want your site to be selected for a top rank, you must give Google what it needs. And that means using the right words in the right places.

Keyword & Competitor Research

The keywords used by potential customers when searching on Google, form the basis of any SEO project. When you combine this with data on how your competitors are driving traffic to their sites, you have the perfect foundations for a successful campaign.

What a great guy. Graham really knows his stuff when it comes to SEO! He gave me an in-depth insight to my website and what needs to be improved. Thank you!

Gary Copland


Garry Thomas Architect

Over the last three months, SOM has provided a professional service and I am impressed how the website is now being found for many keyword phrases for which previously had no presence on Google at all.

Garry Thomas


Get in touch

Serendipity are very different from the average SEO agency. Let us show you just how much we can help your business become an online success.