Local SEO

Local SEO is all about ‘tuning’ of a websites pages and presence so that it can target searches made in particular locations. What is local SEO? SEO (Search Engine Optimisation) is considered to be about achieving the best possible ranking placement on the Search Engines, (Google is the favourite in the UK) for a page […]

Adwords

Google Adwords can be a great way of bringing in traffic to a site, but it has to be set up very carefully and monitored to ensure that the advertising budget is being used to the best effect. Pay Per Click (PPC) Management Specialising on Google’s Adwords, SOM has a track record of producing winning […]

Analytics

The most important thing with Analytics is that you need to know the question you want to know the answer to, before you start looking at the data. Otherwise all you get is a lot of pretty graphs… Understanding Analytics & Increasing Conversion Rates Google’s free Analytics offering can offer a really useful insight into […]

Linking

Premium link building services All links are not equal – some are better than others… As any Search Engine Optimisation professional will tell you, all links are not the same. Putting it simply, some backlinks are seen by the Engines as important and worthwhile while some are just considered as ‘noise’. There is a huge […]

SEO Content Optimisation

The most important SEO aspect of all are the words on the page itself The question therefore must be ‘what words will increase the chances of a page getting a good rank’ and how can you maximise traffic to that page. Finding the right words ‘Standard SEO’ centres on understanding the keywords you want to […]

Keyword & Competitor Research

The most vital stage of any online marketing campaign, whether for Search Engine Optimisation (SEO) or Pay Per Click (PPC) is research. This is best done before a site is built (as this allows the pages to be constructed around the phrases known to be of interest to potential customers – the site thus ends […]