Serendipity Online Marketing



Premium link building services

All links are not equal – some are better than others…

As any Search Engine Optimisation professional will tell you, all links are not the same. Putting it simply, some backlinks are seen by the Engines as important and worthwhile while some are just considered as ‘noise’.

There is a huge difference between these two types and in the amount of effort that they take to obtain. Normally it is relatively easy to get links to a site from Blogs, Social Bookmarks and Articles, that is unless any of these are on a’High Value site’.


We can help you gather and interpret data from your website you can use to make critical improvement decisions.

High quality sites know the value of links

From experience we can say that such sites know their value and how much a link from their site is worth, hence fees of £500 a year are not at all uncommon, this fee often standing even if you provide the site with some high quality content like a unique relevant article (to both their site and the target).

Of course there are other ways of getting high quality links, but all of them have one thing in common, this being that they take time to arrange and that success (in getting the link) is by no means certain.

High quality links are not cheap

With the fact that these high quality links are so expensive to create, SOM also offers a ‘normal’ linking service. The majority of links that are created in this way are ‘low value’, but we have found that as long as the numbers of these links are high enough and that they are created slowly and using the right anchor text and targeting (deep linking being used in all cases) that they do indeed make a big difference to a sites rankings.

High & low quality links – the best mixture

Of course the best formulae is where High and Low (noise) value links are created to a site, and that is just what SOM aims to do in all cases. However, as stated above, as it takes such a lot of effort (and money) to get / ‘buy’ these links, our Premium Linking service is reserved for those customers who have larger budgets.

Graham worked on a variety of SEO strategies for us @Fastsms including link building. We found him to be consistent in his approach and provider timely reports of the work completed. Graham is also a great networker and brings more to the relationship than just the services agreed.

Sandy Burt

Business Phone Systems Specialist

Strategic Link Building Services

Blogs, Articles, Forums & On Line Press Releases and much more…

SOM’s track record of achievements in the field of SEO is firmly based in both the on and off page optimisation areas. The methods we use when manipulating the linking strategies of our clients websites are quite extensive. In fact SOM uses such a variety of methods in the off page optimisation area, that it effectively removes any adverse effects when the Engines change their rule sets (in fact we often see our results improve).

SOM uses the following off page linking methods:

  • Blogs
Social Bookmarks
Social Media Posts

  • Articles & Google Knols

  • On line Press Releases

  • Forum Commenting, Whispering & Posts

  • Featured Site Exchanges

  • Link Creation

  • Link Exchange

  • Directory Submissions (Citations)


An integral part of SOM’s strategic linking services, our article and press release creation service is also available as a stand alone package. Both of these methods are proven to increase both rankings and the stickability of websites.

Bought Links Are Not Necessarily Bad

Many will no doubt be aware that Google are said to ‘ignore’ links that they know are sold/ bought.

However, know one can really know what ones they class as bought, so it makes the decision ‘Do I buy that link?’ more difficult to make.

Here SOM have, we believe the answer, in that if a link is being bought soley for the purpose of backlinks and there is a chance that Google know it has been bought, then that link should not be purchased.

However, if the link is on a high traffic and relevant site then it may well be worth the money simply because it could generate a lot of highly relevant and hence valuable traffic.

Whatever, SOM are there to assist in providing views and advice on the whole area and together we know we will get it right and create the right balances of link types.

Get in touch

Serendipity are very different from the average SEO agency. Let us show you just how much we can help your business become an online success.